Hello! I'm Katie, a passionate First Class graduate in fashion communication and promotion with a keen interest in consumer behaviour, visual persuasion, and brand strategy. My journey through this dynamic field has equipped me with the skills to craft compelling narratives that resonate with audiences and drive engagement.
Within this portfolio, you'll find a collection of my work that reflects my creativity, strategic thinking, and dedication to ethical practices in fashion communication. From my dissertation analyzing Singapore's food industry challenges to developing integrated marketing campaigns for brands like Boots No. 7, each project showcases my ability to connect brands with consumers in meaningful ways.
I invite you to explore my work and discover how I blend innovative concepts with practical solutions to elevate brand narratives and inspire desire. Thank you for visiting!Feel free to scroll down to explore some of the industry experiences I've had and check out some photos! If you're interested in delving deeper into my credentials, why not have a look at my CV!
Location:
Edinburgh Date/duration: March 25 - April 5
2024
Throughout my time at Worldwide Cancer Research, I took on a range of responsibilities, including assisting the brand's content manager with trend research and sample content writing. Additionally, I collaborated with the communications manager at a cancer research lab, contributing to a photo shoot for the website’s visual content. Moreover, I actively participated in meetings with the fundraising, marketing, and communications teams to understand their London Marathon 2024 runner campaign strategy. As a result of these experiences, I not only refined my time management and communication skills but also gained invaluable insights into the branding and communication strategies within the charity sector.
Images:
Here is a sample trend report task I completed for the Marketing Manager at Worldwide Cancer Research
FRASERS GROUP
Work Experience:
Location: Suffolk Date/duration: 3 days
June -
2021 During the Jack Wills 2021/22 rebrand, I provided valuable support by assisting in various tasks, including coordinating model transportation, sharing local knowledge for shoot locations, setting up equipment, and managing catering, all under the guidance of the production manager. Through this experience, I developed key time management skills and effectively communicated with team members to address any issues promptly. This opportunity provided me with a strong insight into the production industry, enhancing my understanding of its dynamics and operations. Images:
Here you can see some images from my time working on the Jack Wills re-band shoot
MODUS BPCM
Work Experience:
Location: London Date/duration: 1 Week January -
2019Throughout my involvement with the PR team at Modus BPCM, I contributed by assisting in PR send-outs, returns, and merchandising tasks within the showroom. Additionally, I played a pivotal role in preparing the agency for their seasonal Press Day, aiding in set up and welcoming guests at the door. As a result of these experiences, I gained a clear insight into the world of Fashion PR, understanding its intricacies and demands. Furthermore, I developed a keen understanding of how to visually and physically express brand identity, recognising the importance of these elements in effective brand communication and promotion.